Videos
Here are some examples of videos I have created to propel new products, commercialize launches and promote partnerships and sponsorships.
Social Video
Ideation | Scripting | Filming | Direction | Post-Production | Marketing | Distribution
Working with our FormulaDrift partners at RAD Industries, I spotted an opportunity to tap into the rising “Better Off Alone” trend and pair it with sharp, comedic edits for a “Not everything is a two‑man job” concept. The 22‑second video became a viral hit—1.9M views, 7.5K shares/saves, and an impressive 31‑second average watch time—using humor to spotlight our products and encourage repeat viewing to catch every detail.
Product Video
Ideation | Scripting | Filming | Direction | Marketing | Distribution
For this video, I wanted to highlight the strength of our new Magnetic Mat—rated to hold up to 40 lbs—in a way that felt bold and memorable. I partnered with our sponsored FormulaDrift driver, mechanic, and fabricator Rad Dan Burkett, applying the Mag Mat to the roof of his iconic MKIV Supra and loading it with our tools. He then ripped donuts in and out of his shop with a 1000HP engine, and the wrenches didn’t budge an inch. The result was a compelling, high‑energy demonstration of real‑world holding power.
Product Video
Ideation | Scripting | Filming | Direction | Post-Production | Marketing | Distribution
This is an example of a video I created leading all the steps of production from idea development, collaborating with product management, scripting, filming, directing, post-production, and finally marketing and distribution. This video was critical in showcasing all the features and benefits of this product launch
Social Video
Ideation | Scripting | Direction | Post- Production | Marketing | Distribution
To celebrate the major achievement of exceeding 1M+ social media followers. I constructed and executed this idea to say 'Thanks!' to all the fans who helped us get there. In this video, I worked with all our partners giving them specific direction on the execution of the video and what I needed from them. I then produced and distributed the video to say "Thank You!" to those who helped us get there.
Launch Video
Ideation | Scripting | Direction | Post-Production | Marketing | Distribution
After creating a new product launch kit that was sent to our partners and key influencers, I produced this video with their testimonial videos. This video proved very successful in securing this new and innovative product with our customers as well as creating sell through for them.
Promotional Video
Ideation | Scripting | Direction | Post- Production | Marketing | Distribution
As our next primary sponsorship race at Talladega was approaching with Chip Ganassi Racing, I thought it would be a great opportunity to leverage the box-office success of the cult-classic film of the same name. This gave our typical race announcement video a little something extra that was recognized and commended by our fans and the broader racing audience as, "Brilliant!".