Videos
Here are some examples of videos I have created to propel new products, commercialize launches and promote partnerships and sponsorships.
Product Video
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Ideation | Scripting | Filming | Direction | Post-Production | Marketing | Distribution
This is an example of a video I created leading all the steps of production from idea development, collaborating with product management, scripting, filming, directing, post-production, and finally marketing and distribution. This video was critical in showcasing all the features and benefits of this product launch
Social Video
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Ideation | Scripting | Direction | Post- Production | Marketing | Distribution
To celebrate the major achievement of exceeding 1M+ social media followers. I constructed and executed this idea to say 'Thanks!' to all the fans who helped us get there. In this video, I worked with all our partners giving them specific direction on the execution of the video and what I needed from them. I then produced and distributed the video to say "Thank You!" to those who helped us get there.
Launch Video
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Ideation | Scripting | Direction | Post-Production | Marketing | Distribution
After creating a new product launch kit that was sent to our partners and key influencers, I produced this video with their testimonial videos. This video proved very successful in securing this new and innovative product with our customers as well as creating sell through for them.
Promotional Video
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Ideation | Scripting | Direction | Post- Production | Marketing | Distribution
As our next primary sponsorship race at Talladega was approaching with Chip Ganassi Racing, I thought it would be a great opportunity to leverage the box-office success of the cult-classic film of the same name. This gave our typical race announcement video a little something extra that was recognized and commended by our fans and the broader racing audience as, "Brilliant!".