Resume

Experience

2008 - Present

2015 - Present

DIGITAL & BRAND SR. MARKETING MANAGER

2012 - 2015

ECOMMERCE SR. MARKETING MANAGER

Apex Tool Group / Danaher Tool Group - Sparks, MD

Spearheaded all the digital efforts for the organization and served as an advisor to my domestic & global colleagues on all their initiatives. Including web design, management, authoring and launch, email marketing, social media marketing, landing page creation, eCommerce, and video creation.

Increased sales by 25% while improving the overall user experience by championing the successful launch of an international award-winning website, GEARWRENCH.com. This included 21% increase in new organic users, 22% in average session duration, 52% reduction in bounce rate, and 61% reduction in average load time.

Pioneered our email marketing strategy including content creation, copywriting, UTM tracking, A/B testing all of which accounted for a +3,000% increase in contacts and a +17% in open and click-through rates.

Directly managed all digital marketing efforts for the GEARWRENCH brand as well as partner relationships to grow to 2.6B Impressions(+216%), 88% Net Sentiment, and +1M Social Media followers.

Directly contributed to over $7M in sales by leading and executing all 5 steps of video production (1: Idea Development, 2: Scripting, 3: Production, 4: Post Production 5: Marketing & Distribution) with product and brand teams to create 500+ videos that engaged the viewer in the key features and benefits.

Initiated and led a where-to-buy structure for 2 websites, 15 online sellers, 7,000 products, and 9,000 local sellers that have accounted for +148% in click-throughs, +168% in sales, and +300% in where-to-buy impressions.

Grew Amazon and The Home Depot eCommerce business by 70% resulting in an additional $9.8M (over 4 years across 17 different brands).

Launched 12 different branded websites that increased sessions and new users by +27% while simultaneously building a social media audience from scratch. Increased audience to 500K+ generating 241M impressions with zero budget in one year.

2008 - 2012

MARKETING MANAGER

Led cross-functional teams to manage promotions, sales and forecast analysis, content management, merchandising, project management, and account strategy for multiple customers valued at over $372M annually.

Managed 12 vendors to conduct strategic plans on a daily basis. Increased sales for one customer by launching over 500 SKUs and merchandising signage for over 40 feet of products, in just 4 months creating annual incremental sales of $19M.

Pioneered the first successful, multi-metropolitan, store blitz. Managing the strategic logistics for 6 teams, at 70 stores, in 2 days. While also creating the MarCom materials for product knowledge and point-of-sale aids for team and store associates, resulting in $7.6M in incremental sales.

2005 - 2008

PRODUCT MANAGER

Newell Rubbermaid | Amerock - Columbia, MD

Developed and executed a comprehensive strategic plan for the profitable management of pricing, product positioning, gross margins, collateral materials, and point-of-purchase materials for a business worth $95M annually.

Responsible for the product development of a new line of opening price point products with annual revenue of $15M+ and a product catalog of over 350 items.

2004 - 2005

SALES & MARKETING REPRESENATIVE

Ryan Homes, NVR Inc. - Frederick, MD

Sold a wide range of new home construction products including single-family, town, and condominium homes ranging in sales price from $200K to $1M.

2002 - 2004

2003 - 2004

ASSOCIATE PRODUCT MANAGER

2002 - 2003

FIELD SALES & MARKETING REPRESENATIVE

Newell Rubbermaid - Wooster, OH / Portland, OR

Led the product development of 2 product categories with annual sales of +$75M for 400 items while increasing product delivery time by +280%

Recognized nationally by the company president as a top 10 sales territory for over 10,000 Newell branded products with 28% growth in sales.

Education

1998 - 2002

NORTHERN ARIZONA UNIVERSITY

BSBA Marketing
Minor Web Development

Flagstaff, AZ

While studying at NAU I took on additional leadership and extracurricular responsibilities as well. Including being a member of the American Marketing Association and as Vice-President and then President of the Sigma Chi Fraternity.

Professional skillset

Digital Marketing Strategy

Web Design

Email Marketing

SEO Strategy & Execution

Marketing Plan Development

Copywriting

Brand Messaging

Social Media Strategy

Lead Generation Campaigns

eCommerce

Product Promotion

Project Management

Database Management

Promotional Events

Reporting & Analytics

Adobe Creative Suite

Video Production

Hosting/Emceeing

Google Analytics

Content Curation

Brand Development

Vendor Management

Merchandising

Event Planning

Design & Conduct Research

Detail-Oriented

Relationship Building

Languages

English (native)

German (limited)