Resume

Experience

2023 - Present

DIGITAL & BRAND SR. MARKETING MANAGER

SUNEX Tools / Al Mar Knives - Greer, SC (REMOTE)

Led multi-channel digital and brand marketing for SUNEX Tools and Al Mar Knives, executing partnership, PR, and influencer strategies while managing website development, eCommerce optimization, email campaigns, social media, and video production.

Created marketing strategy that included online content creation, market analysis, eCommerce best practices, marketing communications, product information management, and social media marketing.
Within 1 year, I had achieved a year-over-year branded impression growth of 63%, an engagement growth of 130%, and a follower growth of 17%, now 50% in year 3.

Executed a digital social advertising plan that accumulated 26M impressions with an extremely low CPC of $0.02 ($0.40 average) and a healthy CTR of 3.13% (0.90 - 1.61% range)
Successfully executed unique and creative brand launches that left the recipients commending the execution and compelled them to create additional content for the branded product due its clever execution.

2008 - 2023

2015 - 2023

DIGITAL & BRAND SR. MARKETING MANAGER

2012 - 2015

ECOMMERCE SR. MARKETING MANAGER

Apex Tool Group / Danaher Tool Group - Sparks, MD

Spearheaded all the digital efforts for the organization and served as an advisor to my domestic & global colleagues on all their initiatives. Including web design, management, authoring and launch, email marketing, social media marketing, landing page creation, eCommerce, and video creation.

Increased sales by 25% while improving the overall user experience by championing the successful launch of an international award-winning website, GEARWRENCH.com. This included 21% increase in new organic users, 22% in average session duration, 52% reduction in bounce rate, and 61% reduction in average load time.

Pioneered our email marketing strategy including content creation, copywriting, UTM tracking, A/B testing all of which accounted for a +3,000% increase in contacts and a +17% in open and click-through rates.

Directly managed all digital marketing efforts for the GEARWRENCH brand as well as partner relationships to grow to 2.6B Impressions(+216%), 88% Net Sentiment, and +1M Social Media followers.

Directly contributed to over $7M in sales by leading and executing all 5 steps of video production (1: Idea Development, 2: Scripting, 3: Production, 4: Post Production 5: Marketing & Distribution) with product and brand teams to create 500+ videos that engaged the viewer in the key features and benefits.

Initiated and led a where-to-buy structure for 2 websites, 15 online sellers, 7,000 products, and 9,000 local sellers that have accounted for +148% in click-throughs, +168% in sales, and +300% in where-to-buy impressions.

Grew Amazon and The Home Depot eCommerce business by 70% resulting in an additional $9.8M (over 4 years across 17 different brands).

Launched 12 different branded websites that increased sessions and new users by +27% while simultaneously building a social media audience from scratch. Increased audience to 500K+ generating 241M impressions with zero budget in one year.

2008 - 2012

MARKETING MANAGER

Led cross-functional teams to manage promotions, sales and forecast analysis, content management, merchandising, project management, and account strategy for multiple customers valued at over $372M annually.

Managed 12 vendors to conduct strategic plans on a daily basis. Increased sales for one customer by launching over 500 SKUs and merchandising signage for over 40 feet of products, in just 4 months creating annual incremental sales of $19M.

Pioneered the first successful, multi-metropolitan, store blitz. Managing the strategic logistics for 6 teams, at 70 stores, in 2 days. While also creating the MarCom materials for product knowledge and point-of-sale aids for team and store associates, resulting in $7.6M in incremental sales.

2005 - 2008

PRODUCT MANAGER

Newell Rubbermaid | Amerock - Columbia, MD

Developed and executed a comprehensive strategic plan for the profitable management of pricing, product positioning, gross margins, collateral materials, and point-of-purchase materials for a business worth $95M annually.

Responsible for the product development of a new line of opening price point products with annual revenue of $15M+ and a product catalog of over 350 items.

2004 - 2005

SALES & MARKETING REPRESENATIVE

Ryan Homes, NVR Inc. - Frederick, MD

Sold a wide range of new home construction products including single-family, town, and condominium homes ranging in sales price from $200K to $1M.

2002 - 2004

2003 - 2004

ASSOCIATE PRODUCT MANAGER

2002 - 2003

FIELD SALES & MARKETING REPRESENATIVE

Newell Rubbermaid - Wooster, OH / Portland, OR

Led the product development of 2 product categories with annual sales of +$75M for 400 items while increasing product delivery time by +280%

Recognized nationally by the company president as a top 10 sales territory for over 10,000 Newell branded products with 28% growth in sales.

Education

1998 - 2002

NORTHERN ARIZONA UNIVERSITY

BSBA Marketing
Minor Web Development

Flagstaff, AZ

While studying at NAU I took on additional leadership and extracurricular responsibilities as well. Including being a member of the American Marketing Association and as Vice-President and then President of the Sigma Chi Fraternity.

Professional skillset

Digital Marketing Strategy

Web Design

Email Marketing

SEO Strategy & Execution

Marketing Plan Development

Copywriting

Brand Messaging

Social Media Strategy

Lead Generation Campaigns

eCommerce

Product Promotion

Project Management

Database Management

Promotional Events

Reporting & Analytics

Adobe Creative Suite

Video Production

Hosting/Emceeing

Google Analytics

Content Curation

Brand Development

Vendor Management

Merchandising

Event Planning

Design & Conduct Research

Detail-Oriented

Relationship Building

Languages

English (native)

German (limited)