Projects
Below is a sampling of some of the projects I have worked on over the years showcasing my wide range of expertise in all things Digital, Brand, and Product.
Website Lead
Management | Design | Authoring
Championed the successful launch of an internationally award-winning website that amounted to a +25% increase in sales, a -52% reduction in bounce rate, and an increase of +21% in organic new users. Which created the solid groundwork for 6 other global websites in over 130 countries.
Email Lead
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Management | Design | Distribution
Established the email marketing strategy for the organization. Creating content, writing copy, establishing UTMs for tracking, and utilizing A/B Testing that accounted for an increase of +3,000% in contacts and an open rate and click-through rate of 17%.
Social Media Lead
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Content Creation | Scheduling | Engagement
Directly managed all digital marketing efforts for the GEARWRENCH brand as well as race and influencer partner relationships to grow to 2.6B Impressions(+216%) 88% Net Sentiment and +1M Social Media followers.
Website Lead
Management | Design | Authoring
While simultaneously working on the award-winning GEARWRENCH website mentioned above. I also launched the Crescent Tools site as well. This site accounted for a year-over-year improvement of +22% increase in sales, +35% increase in impressions, +45% increase in click-throughs and 50% reduction in bounce rate.
Email Lead
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Management | Design | Distribution
Championed a creative campaign that promoted a unique new product with an unconventional email that encouraged users to scroll and engage with all the featured and benefits of the product.
